Moz Page Authority Tester

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Understanding Page Authority and Its Importance

Page Authority (PA) is a Moz-developed metric that predicts how well a specific webpage can rank in search engine results. Ranging from 1 to 100, a higher PA score indicates greater potential for organic search visibility. Unlike Domain Authority (DA), which measures an entire site’s strength, PA focuses on individual pages, making it crucial for:
✔ SEO strategists prioritizing content optimization
✔ Link builders evaluating backlink quality
✔ Content marketers assessing page performance

A Moz Page Authority Tester helps you quickly check PA scores, allowing you to benchmark pages against competitors and identify optimization opportunities.

How to Use Page Authority Data Effectively

1. Testing and Interpreting Your PA Score

Use tools like:

• Moz Link Explorer (official PA checker)

• Ahrefs’ URL Rating (UR) (similar metric)

• Free PA checkers (smallseotools.com)

Key insights to gain:

1. Compare PA scores across your top pages
2. Analyze competitor pages with higher PA
3. Track progress after SEO improvements

2. Improving Your Page Authority

Boost your PA by:

• Earning high-quality backlinks from authoritative sites

• Optimizing on-page SEO (content, headers, meta tags)

• Ensuring technical health (fast load times, mobile-friendliness)

• Updating old content to maintain relevance